Create a tag

POST/api/v1/tags

scope contacts:writeIdempotent

Creates a tag. Names are unique per account (case-insensitive); a duplicate returns 409 conflict with the existing tag id.

Body

application/json

Name	Type	Description
`name`required	`string`	Tag name
`color`optional	`string`	Hex colour; defaults to the dashboard default

Request

curl -X POST "https://your-crm.example.com/api/v1/tags" \
  -H "Authorization: Bearer $RAABTA_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Idempotency-Key: 6f1c2a9e-3b4d-4c5e-8f7a-9b0c1d2e3f4a" \
  -d '{
    "name": "VIP",
    "color": "#10b981"
  }'

Response · 201 Created

{
  "data": {
    "id": "1c2d3e4f-5a6b-4c7d-8e9f-0a1b2c3d4e5f",
    "name": "VIP",
    "color": "#10b981",
    "created_at": "2026-08-01T09:00:00.000Z"
  }
}

Response

Wrapped in { data: … }

Name	Type	Description
`id`required	`string (uuid)`	UUID
`name`required	`string`	Tag name, unique per account
`color`required	`string`	Hex colour
`created_at`required	`string (date-time)`	ISO 8601 timestamp

Errors

Status	Code	When
400	`bad_request`	The request could not be parsed: malformed JSON, an invalid cursor, or a query parameter of the wrong shape.
400	`validation_error`	The body or query failed validation. `details` lists each failing field with a `path` and a `message`.
401	`unauthorized`	No usable API key: the Authorization header is missing or malformed, or the key is unknown, revoked or expired. The three are deliberately indistinguishable.
403	`forbidden`	The key is valid but lacks the scope this endpoint requires, or the request came from an address outside the key’s IP allowlist. The message says which.
403	`account_suspended`	The account this key belongs to is suspended. Rotating the key will not help; contact support.
409	`conflict`	The request conflicts with current state: a duplicate phone number on create, an invalid state transition, or an idempotent request that is still in flight.
422	`unprocessable`	The request was well-formed but cannot be carried out. `reason` is a stable string saying why (for example `outside_window` or `stage_not_in_pipeline`).
429	`rate_limited`	The per-key budget, or the per-IP budget for failed authentication, is exhausted. Honour `Retry-After` before retrying.
500	`internal`	Something failed on our side. Safe to retry with the same Idempotency-Key; quote `request_id` if it persists.