Our journey
How we got here
1 CRM has grown steadily from a focused WhatsApp CRM into a full omnichannel, AI-powered platform. Here are the milestones that got us here — newest first.
- Milestone 14Latest
New surfaces: inbox, chat & reviews
Three new surfaces landed back to back: a triage-grade Inquiries Inbox for the SuperAdmin portal, an embeddable website chat widget as a fourth inbound channel, and end-to-end online reputation management.
- Inquiries Inbox v2: split-view triage, timeline & one-click lead conversion
- Website chat: an embeddable widget joins WhatsApp, Messenger & Instagram
- Review requests, a hosted feedback page & reputation funnel
- Milestone 13
Five verticals, built deep
Industry verticals grew from two shallow presets into five deep, purpose-built products — aesthetic clinics joined the lineup, real estate and car rental matured into full operations platforms, and travel & tours and beauty salons shipped as brand-new verticals.
- Aesthetic clinics: practitioner diaries, treatments & session courses
- Real estate: matching, viewings, tenancies & off-plan projects
- Travel & tours: packages, departures, quotes & visa processing
- Beauty salons: multi-service visits, packages, waitlist & loyalty
- Car rental: drivers, seasonal rates, handover inspections & violations
- Milestone 12
One assistant per channel
The multi-agent orchestration engine was retired in favour of a simpler, more reliable model — one configurable AI Assistant bound to each channel, with one-click OAuth connect, custom tool connectors, voice-note handling and a platform-wide model catalog.
- One-click OAuth connect for WhatsApp, Messenger & Instagram
- Multi-agent Teams retired for a single per-channel AI Assistant
- Custom HTTP tool connectors & a niche-scoped tool registry
- Voice-note transcription across every channel
- ~2.5–3x lower AI token costs with cached-token accounting
- Milestone 11
Autonomous AI agent teams
Multi-agent orchestration arrives: an orchestrator that plans and worker agents that execute, on a durable run engine with shared memory, guardrails and human-in-the-loop approvals.
- Orchestrator + worker agent teams
- Durable run engine with shared blackboard memory
- Budget, tick and time guardrails
- Approvals for sensitive tool calls
- Milestone 10
Multi-channel: Messenger, Instagram & comments
The WhatsApp inbox grew into an omnichannel one — Facebook Messenger and Instagram DMs, story replies and mentions, plus a dedicated Facebook and Instagram post-comment inbox with public and private replies.
- Messenger & Instagram DM channels
- Story replies and mentions as conversations
- Post-comment inbox with automations
- Channel-aware contacts and conversations
- Milestone 9
AI in your workflows & 'Ask AI'
AI became a building block: classify, extract, generate and route steps for automations and flows, plus an 'Ask AI' assistant that answers questions over your own CRM data.
- AI classify / extract / generate / route steps
- 'Ask AI' chat over your CRM
- Per-workflow AI guardrails
- Milestone 8
Car rental, in depth
The car-rental vertical matured with tiered pricing, deposits and mileage, a database-level double-booking guard, vehicle photo galleries, a maintenance log and automated pickup, return and overdue reminders.
- Double-booking exclusion guard
- Maintenance log & photo galleries
- Automated pickup / return / overdue reminders
- Milestone 7
Platform admin & plans
A SuperAdmin platform tier to operate the whole deployment — provision owner accounts, suspend tenants, impersonate for support and read cross-account analytics — plus per-account plans, custom limits and AI budgets.
- SuperAdmin portal & audit log
- Owner-account provisioning via invite
- Per-account custom limits & AI budget
- Milestone 6
Industry verticals
The generic CRM learned to become industry-specific: pick a niche at onboarding and get bespoke pages, relabelled terminology and a tailored starter pack. Real estate and car rental shipped first.
- Real-estate listings workspace
- Car-rental fleet & bookings
- Terminology relabelled per industry
- Milestone 5
Public API & the AI copilot
A scoped public REST API opened the platform to integrations, and the first AI features landed: suggest-reply, draft and conversation summaries with sentiment, powered by your own encrypted model keys.
- Account-scoped API keys with per-scope access
- Suggest reply, draft & summarise
- Bring-your-own encrypted AI keys
- Milestone 4
Operational polish
The essentials that make daily use pleasant: per-account currency, automatic phone deduplication, inbox media, teammate presence and fast server-side tag filtering.
- Phone-number deduplication
- Inbox media & voice notes
- Teammate presence
- Milestone 3
Teams & multi-tenancy
The product went from single-user to multi-tenant: accounts, team members with owner / admin / agent / viewer roles, invitations and account-scoped data isolation enforced by row-level security.
- Accounts & team roles
- Email invitations
- Row-level-security isolation
- Milestone 2
Automations & chatbot flows
Messaging got smart: linear trigger-and-step automations for the everyday, and a visual node-graph flow builder for full interactive chatbots with buttons, lists, media and input capture.
- Trigger-and-step automations
- Visual chatbot flow builder
- Message reactions & replies
- Milestone 1
The foundation
It began as a self-hostable WhatsApp CRM: contacts, a conversation inbox, deal pipelines, message templates and broadcasts with delivery tracking on the official WhatsApp Cloud API.
- Contacts & conversation inbox
- Deal pipelines
- Templates & tracked broadcasts
And we're just getting started
See what's coming next on our public roadmap, or get in touch to shape where we go.