Replies land in each customer's own chat
WhatsApp broadcasts with approved templates
Send an approved WhatsApp template to a saved list, with each person's name and details filled in, now or on a schedule. Watch every recipient go from sent to delivered, read and replied, and anyone who says STOP is opted out automatically.
- Official WhatsApp API
- STOP in English, Roman Urdu and Urdu
- Never the same campaign twice to one person
One request, start to finish
A wedding-season offer goes to 1,148 customers on the official WhatsApp API
- 1
Pick an approved template Templates are written, submitted and tracked inside RaabtaHQ.
- 2
Choose who gets it A saved list, tags, a field or an uploaded list, with a live reach count.
- 3
Personalise it Fill each variable per person, then send now or schedule.
- 4
Track it, and respect STOP Sent, delivered, read and replied for every person.
01: TEMPLATES
Write, submit and track your WhatsApp templates in one place
WhatsApp only lets a business start a broadcast on the official API with a template Meta has approved. RaabtaHQ keeps that whole job in one screen. The template manager lists your templates by category (marketing, utility and authentication), with language and approval status.
Build the template
A header (none, text, image, video or document), a body with variables, a footer, and quick reply or link buttons.
Submit and edit
Send it to Meta for approval and edit submitted templates. Status updates arrive by themselves.
Sync from Meta
Templates you had approved elsewhere are brought in.
A drafting hand
An AI draft button helps you write template copy. You decide what gets submitted.
The same approved templates are used in one-to-one chats once WhatsApp's 24-hour window closes.
02: FOUR STEPS
Pick the template, the people and the time
When the season comes round and you want your regulars back, a campaign takes four steps.
1 · Template
Pick an approved WhatsApp template, with its category, language and a preview of the body.
2 · Audience
All contacts, a saved list, tags, a custom field (is, is not, contains) or an uploaded CSV of phone numbers. Exclude tags on top, such as Staff. The live reach counts only contacts with a phone number, exactly as the send will.
3 · Personalise
Map each variable to fixed text, a contact field such as name or company, or a custom field. Upload an image, video or document header, or give a link. A live preview uses a real contact from your account.
4 · Review and send
Name it, check the audience and reach, then send now with a confirmation, schedule it at least two minutes ahead, or save it as a draft.
The reach number you see in step 2 is the number the send will try. Contacts without a phone number are left out of both, so the count on screen never promises more than WhatsApp can deliver. Numbers saved with or without a leading zero still get through.
An immediate send shows live progress. A scheduled campaign can be moved, sent now or put back to draft before it goes. Both behave the same way once sending starts.
03: TRACKING
See who got it, who read it and who replied
A broadcast you can't measure is a guess. Every recipient moves forward one step at a time: pending, sent, delivered, read, replied. A failure can only happen early on. The statuses come from WhatsApp's own delivery reports.
The campaign page
Status, a funnel, and tiles for total recipients, sent, delivered, read and replied.
Every person
A recipient table with status, timestamps and reply time, filtered by status and exportable as CSV.
The campaign list
Recipients, delivery-rate and read-rate bars, status and date, updating live while it sends.
On the dashboard
A Sent, Delivered, Read, Replied funnel for campaigns in the chosen range, failures called out separately, and a delivery-rate tile that turns red below 90%.
Next campaign from this one
Saved lists can filter on who received, read, replied to or never replied to a campaign.
Read the funnel the morning after. A strong read count with few replies says the offer needs work. A low delivery rate says the list needs cleaning before the next send. Either way, you are deciding from what WhatsApp reported.
Large campaigns go out in paced batches and carry on until every recipient is done. A customer never gets the same template twice from one campaign, even after a crash. A send that might or might not have gone is marked failed, never resent.
04: IN THE CUSTOMER'S CHAT
Every broadcast sits in the customer's own chat
Each broadcast message is saved in the contact's thread with the variables filled in, labelled with a megaphone and the campaign name, with delivered and read ticks. When the customer replies, your team sees exactly what they are answering. So does the AI assistant: a reply like yes, interested is read as an answer to that campaign.
Your inbox stays calm
A broadcast never reorders the inbox, never counts as unread, and is left out of reply-time and message counts.
Hidden threads for new contacts
A contact who has never chatted gets a hidden thread, kept out of the inbox, badges and dashboards. When they reply, it becomes a normal conversation with the broadcast above the reply.
Tidy up when you like
The hidden threads page shows the count, the oldest, a searchable list and a read-only viewer, with Move to inbox. Owners and admins can delete them. Deleting never removes a campaign or its report, and a thread that just got a reply is never deleted.
05: STOP MEANS STOP
STOP works in English, Roman Urdu and Urdu
Customers here say stop in more than one way. An incoming STOP in English, in Roman Urdu such as band karo or mat bhejo, or in Urdu script opts the contact out automatically. Everything queued for them is cancelled, and the AI assistant doesn't reply to the opt-out.
It sticks to the number
The opt-out is kept against the phone number, so it survives the contact being deleted and imported again.
Checked twice
Opted-out contacts are left out of every audience, and checked again at send time in case someone opts out mid-campaign.
Visible on the contact
Marketing status shows on the contact. Any agent can opt someone out. Opting back in is admin-only.
The honest part
What it won't do
Broadcast on Instagram, Messenger or website chat
Templates and template broadcasts are on the official WhatsApp API only.
Let you rewrite an approved template per campaign
The body is fixed by the template. Only the variables and the header media change.
Reach contacts without a phone number
They are left out of the reach count and the send.
Add people who joined the list later
A campaign built from a saved list keeps the people it had when it was built.
Send in the next minute
A scheduled campaign needs at least two minutes' lead time.
Go past your plan
Broadcasts each month count against a plan limit.
Resend a message it isn't sure about
After a crash, an uncertain send is marked failed rather than risk a duplicate.
Broadcasting from your own linked number (unofficial) works differently, with free text and no templates. See
Works with
This page
WhatsApp broadcasts
- WhatsApp broadcasts
- Saved listsaudiences, and lists of who replied
- Shared inboxeach message sits in the customer's chat
- AI assistantreads a reply as an answer to the campaign
- DashboardSent → Replied funnel, delivery rate
- Your own number (unofficial)free-text broadcasts, no template
- Email campaignsthe third kind of broadcast
Other software can create template campaigns through the API, and hear when a broadcast completes through a webhook. More for developers
Questions about broadcasts
Asked before the first campaign
Why do I need an approved template?
On the official WhatsApp API, Meta requires an approved template to start a broadcast. You write and submit templates inside RaabtaHQ, and approval status updates arrive automatically.
Which words opt someone out?
STOP in English, band karo or mat bhejo in Roman Urdu, and the same request written in Urdu script. The contact is opted out automatically and anything queued for them is cancelled.
Can I send broadcasts on Instagram or Messenger?
No. Template broadcasts are on the official WhatsApp API only. Instagram and Messenger have no templates.
Will a broadcast flood my inbox?
No. Broadcast messages sit quietly in each customer's thread, don't reorder the inbox and don't count as unread. Only replies show up as normal conversations.
What if someone opts out halfway through a campaign?
Opt-outs are checked again at send time, so a person who says STOP while a campaign is going out is left out of the rest of it.
Can the AI assistant send broadcasts by itself?
Only if you allow it. Mass sending is one of the assistant's tools, and it starts switched off.
Book a demo
Send your next offer to the right people
Bring the offer and the customers you want to reach. On the call we build the template, pick the saved list and show you the report it would give you.
We reply in under an hour.