RaabtaHQ
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Owners and managers

Find the ads that bring paying customers

RaabtaHQ follows each lead from the ad they tapped to the deal they closed. The ad performance report shows leads, deals and revenue for every ad, and the sales can be reported back to Meta and Google so they look for more people who pay.

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Over 90 days the free check-up ad brought 118 leads, 14 deals and PKR 61,300 in revenue; the braces consultation ad brought 41 leads, 11 deals and PKR 1,187,500.
Revenue from ads over 90 days is PKR 1,248,800, most of it from the braces ad, so the owner moves budget there. Revenue is credited to the first ad each patient clicked, so totals never exceed real revenue.

Spend where the money is.

The ad with the most leads was not the ad that made the money

  1. Trigger: two ads with very different results.

    Over 90 days, a free check-up ad brought many more leads than a braces consultation ad. The braces ad brought far more revenue.

  2. What the AI shows: lead quality per ad.

    With lead classification on, Ad Funnels shows why: few of the check-up ad's leads were hot, while the braces ad had many hot leads for its size.

  3. What the team sees: the value goes back to the ad account.

    When braces are paid, the purchase is reported to Meta Ads with its value, and a customer list with each patient's lifetime value uploads every week.

  4. Result: budget moves to the ad that sells.

    The owner shifts spend to the braces ad. Revenue is credited to the first ad each patient clicked, so the totals never add up to more than was earned.

Over 90 days the free check-up ad brought 118 leads, 14 deals and PKR 61,300 in revenue; the braces consultation ad brought 41 leads, 11 deals and PKR 1,187,500.
With lead classification on, Ad Funnels shows why: the check-up ad's 118 leads were 6 hot, 19 warm, 81 cold and 12 spam or job enquiries, while the braces ad had 14 hot, 15 warm and 12 cold out of 41.
When braces are paid, the PKR 95,000 purchase is reported to Meta Ads with its value, and a customer list of 312 patients with each one's lifetime value uploads weekly.
Revenue from ads over 90 days is PKR 1,248,800, most of it from the braces ad, so the owner moves budget there. Revenue is credited to the first ad each patient clicked, so totals never exceed real revenue.

How it is put together

  • Ad capture.

    The ad behind each lead is saved from the first message, and every later ad click is kept too.

    Ad tracking

  • The ad performance report.

    Leads, deals and revenue for each ad over 7, 30 or 90 days, or all time. Each ad is named by the first real line of its own text.

    Ad tracking

  • Ad Funnels.

    One ad followed through your own pipeline stages, with drop-offs such as No show beside the step they follow. With lead classification on, each band shows how many leads were hot, warm, cold or spam.

    Pipelines

  • Lead classification.

    The AI labels every chat hot, warm or cold with the reason, which is what turns a lead count into a quality count.

    Lead alerts

  • Reporting back.

    Off until you switch it on. Choose which moments report (a new lead, a stage, a won deal, a booking) and the value: the deal amount, a fixed amount or none.

    Ad tracking

  • Customer lists with lifetime value.

    Daily, weekly or monthly uploads to Meta and Google for value-based lookalikes and bidding. Nothing uploads until you switch it on.

    Ad tracking

Runs on: Meta ads that open WhatsApp (official API or your own linked number, unofficial), Instagram or Messenger; Google and Meta ads that land on a page with your website chat; and your booking link.

  • Reports go to Meta, and to Google either live (needs a developer token Google approves by hand) or by Google's scheduled import, which works the same day.

About ad results

Asked by people who pay for ads

Is credit split across several ads?

No. Revenue goes to the first ad a customer clicked, the same rule in the report, Ad Funnels and the contact panel.

Will Meta and Google definitely find better customers?

We can't promise their results. What RaabtaHQ does is tell them which leads booked and paid, and what they were worth, so they can optimise for paying customers.

What if my deals are in more than one currency?

Each deal keeps its own currency. Ad Funnels adds up won values as they are and says so, rather than converting them.

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Find out which of your ads actually sell

Bring last month's campaigns. We'll show you how their leads would have been tracked and reported.

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